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Nestlé Introduces NIDO Milk & Soya Blend: A Nutrient-Packed Powerhouse

Nestlé, a household name in Nigeria for over six decades, has unveiled its latest offering, the NIDO Milk & Soya Instant Powder Mix. This innovative product, fortified with essential nutrients, combines the goodness of milk and soya, bringing an affordable, delightful, and nutrition-rich creamy milk and plant-based addition to beverages and cereals.

Enhancing Well-Being Through Innovation

Nestlé has been a pivotal part of Nigerian households for more than 62 years. The company has consistently harnessed its research and development capabilities to leverage the nutritional power of food, ultimately contributing to the well-being of individuals and families across the nation.

Ifeanyi Orabuche, the Category & Marketing Manager for Dairy at Nestlé, highlights the unique nature of ‘NIDO Milk & Soya.’ It marks Nestlé’s first foray into an affordable, fortified dairy and plant blend in the Nigerian market. This special blend not only contains iron but is also enriched with other essential nutrients like protein, calcium, vitamin C, and dietary fiber, which support digestion.

With micronutrient deficiencies prevalent in Nigeria, ‘NIDO Milk & Soya’ is strategically positioned to address this issue. As per the Journal of Public Health in Africa, anemia is a major concern, affecting 71% of school-age children and 47.3% of women in Nigeria. This nutrient-packed product is Nestlé’s contribution to combat these nutritional challenges.

Locally Crafted for a Global Cause

What sets ‘NIDO Milk & Soya Instant Powder Mix’ apart is its local development. The product is a result of diligent work by local experts at Nestlé’s R&D Center in Abidjan and is produced entirely in Nigeria, using 100% locally sourced soybeans. This approach embodies Nestlé’s commitment to innovation and renovation to meet the growing demand for affordable and nutritionally rich options that have a broader societal impact.

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Victoria Uwadoka, Corporate Communications, Public Affairs, and Sustainability Lead at Nestlé Nigeria, elucidates, “At Nestlé, our decisions are guided by our purpose of unlocking the power of food to enhance the quality of life for everyone today and for future generations. With this new product, we are helping to sustain a steady source of revenue to improve the livelihoods of the local farmers who supply the soybeans used in the production of NIDO Milk & Soya.”

Empowering Local Farmers and Promoting Sustainability

The launch of NIDO Milk & Soya is in line with Nestlé Nigeria’s ongoing commitment to provide affordable, wholesome, and nutritious choices for consumers throughout the country. This commitment extends beyond individual well-being to encompass the larger community, local farmers, and the environment. The launch of this nutrient-rich product not only benefits individuals and families but also contributes to creating value for communities and a sustainable future.

In essence, Nestlé’s NIDO Milk & Soya Instant Powder Mix is more than just a nutritional innovation; it’s a reflection of a company’s dedication to nurturing a healthier and more sustainable world for all.

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