ConsumablesNews

Unveiling Excellence: Chivita Hollandia’s Refreshing New Look

Chivita Hollandia (CHI Limited), a prominent player in Nigeria’s Fast Moving Consumer Goods sector, has recently introduced captivating new pack designs for its esteemed Hollandia product range. The redesign aims to mirror the premium image and exceptional quality associated with the Hollandia brand, renowned for its Value-Added Dairy Products spanning Evaporated Milk, Drinking Yoghurt, UHT Milk, and Lactose-Free Milk. Additionally, the company has delighted consumers with the introduction of a new flavor to its Hollandia Yoghurt collection – Vanilla.

The Distinctive Pack Design

The revamped Hollandia pack showcases the brand’s fresh identity, featuring the new Hollandia logo enclosed in a seal symbolizing the hallmark of quality that defines Hollandia. Notably, the packaging proudly highlights the brand’s affiliation with “A Product of the Coca-Cola Family” since CHI Limited’s full acquisition by The Coca-Cola Company in 2019.

Commitment to Quality and Sustainability

Following the acquisition, CHI Limited has invested over $125 million to enhance the quality and sustainability of its facilities. Currently standing as the largest beverage carton packaging manufacturing site in Sub-Saharan Africa, the company is dedicated to maintaining excellence. Mr. Eelco Weber, Managing Director of Chivita Hollandia, emphasized the commitment to ensuring that only the finest products reach consumers. With plans to install Lines 49 and 50 next month, CHI Limited aims to produce two billion packs annually.

Sustainability Initiatives

Demonstrating a strong commitment to sustainability, CHI Limited has undertaken significant measures. The company has transitioned to cleaner energy alternatives, showcasing its dedication to environmental protection. In alignment with its sustainability roadmap, CHI Limited has tripled its collection rate for used beverage cartons in 2023 compared to the previous year. This concerted effort is geared towards reducing the company’s carbon footprint and making a positive impact on the environment for future generations.

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Empowering Recyclers and Driving Sustainability

CHI Limited is actively engaged in empowering used beverage carton recyclers, contributing to the broader sustainability landscape in Nigeria. With a workforce of over 4,500 employees, the company is steadfast in its mission to drive sustainability initiatives in the country.

Dairy Power: A New Stamp of Assurance

Mrs. Toyin Nnodi, Marketing Director at Chivita Hollandia, highlighted a notable addition to the packaging – the Dairy Power stamp. This emblem reinforces the brand’s commitment to providing consumers with essential vitamins, minerals, and nutrients from dairy, ensuring they have the Dairy Power needed to excel in their daily pursuits.

In conclusion, Chivita Hollandia’s refreshed pack designs and the introduction of Vanilla to its yoghurt range not only signify a commitment to quality and sustainability but also underline the brand’s dedication to empowering consumers with Dairy Power.

For more information, visit Chivita Hollandia and follow them on Twitter.

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