StarTimes Subscription Fee Increase: AFCON Viewing Costs on the Rise

Africa Cup of Nations (AFCON) is just around the corner, and the anticipation is building. Families and friends traditionally gather to enjoy the games, creating memorable moments. However, this year, a shift in broadcasting rights has led to changes that may impact how Nigerians watch AFCON. In this article, we explore the details surrounding StarTimes’ subscription fee increase ahead of the tournament.

The Countdown to AFCON

The excitement for AFCON is palpable, with the tournament set to kick off in just three days. AFCON holds a special place in the hearts of many, transcending beyond football fandom. It’s a cultural event that brings people together.

In the past, platforms like DStv played a significant role in broadcasting AFCON, allowing fans to enjoy the matches from the comfort of their homes. However, this year, a twist in broadcasting rights has reshaped the landscape.

MultiChoice’s Loss and New World TV’s Gain

MultiChoice, the company behind DStv and Gotv, lost the broadcasting rights for AFCON to New World TV, a Togolese audio-visual group. While MultiChoice boasts over 23 million subscribers across 50 African countries, New World TV is a relatively young player, operating mainly in Francophone Africa.

To expand the reach of AFCON broadcasts, New World TV is sub-licensing its rights to free-to-air stations and payTV platforms. In Nigeria, StarTimes stands out as the sole payTV company set to broadcast AFCON.

StarTimes Subscription Fee Increase

In a surprising move, StarTimes has announced an increase in subscription fees, effective January 10, 2024, just ahead of the AFCON kickoff on January 13, 2023. This adjustment affects both the satellite TV (dish) and terrestrial TV (antenna) services.

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– StarTimes Super Bouquet: 15% Increase

The Super bouquet, which includes the sports channel airing AFCON, sees the highest increase, jumping from ₦6,500 to ₦7,500—a 15% rise.

– Nova Bouquet: 13% Increase

Subscribers on the Nova bouquet, previously paying ₦1,500 per month, will now pay ₦1,700, reflecting a 13% increase.

– StarTimes Smart Bouquet: 6% Increase

Customers on the Smart bouquet, with a monthly fee of ₦3,500, will experience a 6% hike, with the new rate set at ₦3,800.

Justification for the Increase

StarTimes, in its announcement on Tuesday, emphasized that the subscription fee adjustment is necessary to maintain the quality of its content for subscribers. As AFCON approaches, the cost of viewing the tournament on StarTimes is seeing an uptick.

For those eager to catch the AFCON action on StarTimes, these changes highlight the evolving dynamics of broadcasting rights and their financial implications for viewers.


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