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Meta Launches Transformative Digital Marketing Scholarship Program in Partnership with Ingressive for Good

Meta, the technology giant behind Facebook, Instagram and WhatsApp, has collaborated with Ingressive for Good, a leading African edtech nonprofit, to provide 5,000 scholarships to youths across Nigeria, South Africa, Côte d’Ivoire and Kenya – empowering them to excel in digital marketing careers.

Bridging the Digital Skills Gap in Africa

The strategic partnership addresses the burgeoning demand for digital marketing expertise across industries, while equipping African youth with globally competitive skills and knowledge.

Carefully designed by experts at Meta and Aptly, and hosted on Coursera, the comprehensive digital marketing curriculum covers all major social media platforms – enabling scholars from diverse backgrounds to capitalize on this life-changing opportunity.

30-Day Job Readiness Bootcamp and Industry Mentorship

Upon completing the intensive program, participants undergo a transformative 30-day job readiness bootcamp to obtain pivotal soft skills and exclusive access to thought leaders for guidance and mentorship.

Renowned for driving innovation in Africa’s tech ecosystem, Ingressive for Good has joined forces with Meta to nurture exceptionally skilled professionals who will pioneer trailblazing solutions and catapult business growth.

Empowering Young Trailblazers

Sean Burrowes, Cofounder of Ingressive for Good, expressed enthusiasm about the collaboration: “We’re thrilled to partner with Meta again after last year’s tremendous success. We strongly believe this program will deeply empower learners and their communities.”

Notably, over 30% of previous cohorts obtained employment, while others forged partnerships and established marketing agencies.

A standout graduate is Gladys Chibanda, an entrepreneur from Zimbabwe who now earns 4X her initial income as a campaign manager.

Advancing the African Union’s Youth Strategy

Balkissa Ide Siddo, Public Policy Director for Africa at Meta, stressed the vitality of upskilling African youth to drive progress:

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“At Meta, we steadfastly support impactful education and skills development aligned with the African Union’s Youth Decade Plan of Action, which prioritizes employment and entrepreneurship.”

Applications for the revolutionary digital marketing scholarship program are now open at:

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