Introducing GoLemon: African Grocery Delivery Startup
Four former executives from Paystack, a leading African payment company, have joined forces to launch GoLemon, a startup focused on delivering groceries and household items across major African cities.
Yinka Adewuyi, former product lead at Paystack, takes the helm as CEO of GoLemon, with Gbadegbo Gbade-Oyelakin, former leader of Paystack’s core platforms team, assuming the role of CTO. Abdulrahman Jogbojogbo, responsible for marketing at Paystack, leads the startup’s growth efforts, while Abiola Showemimo, one of Paystack’s earliest employees with experience as a supermarket owner, oversees operations.
GoLemon enters a competitive market, facing established players like Glovo and Chowdeck, as well as local favorites such as Mano and Pricepally. However, recent exits by international giants like Jumia and Bolt have created opportunities for new entrants like GoLemon.
Strategic Approach
GoLemon differentiates itself by managing inventory and fulfillment centers across African markets, sourcing bulk products directly from local farmers and FMCGs. This allows the startup to optimize costs and cater to large, repeat orders with substantial basket sizes.
Abdulrahman Jogbojogbo sees immense potential for a grocery delivery business in Africa’s rapidly urbanizing cities. Despite initial challenges, he believes GoLemon can build a strong presence across the continent by focusing on customer needs and efficient operations.
