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Peak Milk Launches Peak Milky Pap with ‘Life Evolves, So Has Pap’ Campaign

Introduction

Peak Milk, a leading brand from FrieslandCampina WAMCO Nigeria PLC, proudly introduces Peak Milky Pap, a nutritious and convenient adaptation of the traditional Pap breakfast. This innovative product is designed to meet the evolving needs of consumers by enriching the beloved Pap with the goodness of milk and essential nutrients.

Evolution of Pap

Pap, known as Ogi, Akamu, and Koko in different regions of Nigeria, has been a staple breakfast for millions of Nigerians. Traditionally prepared as a gruel with hot water, Pap is rich in carbohydrates but lacks essential proteins and key micro-nutrients crucial for growth and development. Recognizing the nutritional gap, Peak Milk has embarked on a mission to enhance this traditional dish, making it more nourishing and convenient.

Peak Milky Pap: A Fusion of Tradition and Innovation

Peak Milky Pap is a delightful 3-in-1 pap mix crafted from a wholesome blend of multigrains, with the added goodness of milk to enhance both taste and nutritional content. This product seamlessly integrates tradition and innovation to cater to the increasing demand for convenient and nutritious food options.

Nutrient-Rich Blend

Mrs. Omotayo Olaobaju, Senior Brand Manager at Peak, expresses her excitement about the launch, emphasizing the convenience and nutritional value of Peak Milky Pap. Compared to traditional local pap, Peak Milky Pap is carefully formulated to provide consumers with at least 25% of the recommended daily allowance for key micro-nutrients. Packed in convenient packaging for longer shelf life, it is a convenient and nutritious choice for the modern consumer.

‘Life Evolves, So Has Pap’ Campaign

To celebrate the launch, Peak Milk introduces the ‘Life Evolves, So Has Pap’ campaign. This campaign reflects the brand’s commitment to preserving tradition while embracing innovation. It encourages consumers to adopt the modern twist to pap, offering a nutritious and convenient breakfast solution aligned with evolving lifestyles.

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The campaign includes exciting events such as product sampling activations, influencer engagement, and user-generated content, making the launch of Peak Milky Pap an engaging and rewarding experience for consumers.

Protein-Rich Breakfast Option

Peak Milky Pap contains essential proteins, vital for muscle growth, repair, and overall health. It stands as an ideal choice for consumers seeking a protein-rich breakfast option that is both delicious and nourishing.

Availability

Peak Milky Pap is now available at stores and supermarkets across Nigeria. Join the celebration of the evolution of Pap to Peak Milky Pap, where every scoop promises a more satisfying and nourishing breakfast experience.

About Peak Milk

Peak Milk stands as Nigeria’s premier dairy brand, dedicated to providing high-quality and nutritious dairy products to households across the country. With a legacy trusted by generations, Peak Milk continues to fulfill its promise of nourishing families and promoting healthy lifestyles. Through various initiatives, campaigns, and innovative products like Peak Milky Pap, Peak Milk strives to make a positive impact on the well-being of Nigerian communities.


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